Our journey began when we started giving our children vitamins. They loved the gummies but we simply could not keep up with the resulting dental bills. After a tremendous amount of research and plenty of trial and error, we were finally able to create a natural gummy that was softer and didnâ€™t stick to your teeth. Using this concept of tasty and tooth friendly vitamins we also created a line of vitamin infused chocolates and the rest is history. So go ahead, have a gummy or chocolate and show us your healthy smile because thatâ€™s just as important as a healthy body.